Hitachi in China

Entering China in the 1960's, Hitachi is one of the first few international companies that established their local presence in China. In recent years, Hitachi has made active efforts to tap the market potential in China and introduced a spectrum of cutting edge technologies and products. With the enormous support from the Chinese government, Hitachi has achieved much progress in its operation in China.

In the 1970's, Hitachi took the lead to establish a representative office in Beijing, making itself the first Japanese manufacturer establishing presence in the Chinese capital. During this period, Hitachi introduced a host of equipment packages and sophisticated technologies to China, including thermal power equipment, steel-rolling equipment, computers for meteorological sounding, port cargo handling equipment, color TV assembly lines, etc., making great contribution to the infrastructure construction in China at that time.

In the 1980's, when the demand for TV sets came to the peak in the wake of the fast economic development in China, Hitachi made active efforts in response to China's demand for local operation and scored great achievements in its business in China through the cooperation with local partners in areas of transformer, electric motor, TV set, washing machine, and other household appliances.

In the early 1990's, Hitachi expanded its investment in China as Chinese government launched a series of preferential policies for foreign investors. At present, Hitachi has more than 100 groups companies in China, actively engaged in the fields of power equipment, electronic device, household appliances, information and telecommunication etc. It is trying to deliver high-quality products and services to the Chinese market.

After decades of efforts, Hitachi has established a stable and close relationship with China, laying a solid foundation for its future development. Hitachi cherishes very much the friendship with China. With the economic globalization and further deregulation of Chinese market, Hitachi hopes to become the best solution partner in China by delivering more brand products and services.

So far, Hitachi has been operating in many business fields. To better promote its future development, Hitachi formulated and put forward a new business strategy named 'The Most Trusted Partner in China' in October 2004, which will be embodied in the core businesses of power and industrial equipment systems, building systems, transportation systems, information and telecommunication systems, medical systems, consumer electronics, construction and resource development systems, automotive systems and materials, and components and materials for information electronics and digital consumer electronics.

In the future, all the Hitachi group companies in China will work as One Hitachi to deliver the mission of "The Most Trusted Partner in China" and extend the company's track record in the country.